About Us

TBDigital provides strategy, marketing, and business development consulting to ecommerce, technology, and media companies. From startups to growth stage brands, clients look to us to make sense of a changing and challenging sector. We unlock growth with clear, actionable advice and accountable implementation.

Founder and Managing Partner, Tom Balamaci, is an experienced growth marketing executive who has launched, built, and pivoted businesses at the intersection of technology and content. From his own venture-funded ecomm startup, to a leading social media platform, to the most influential name in style, to innovative consumer product brands, Tom has applied his varied background in digital growth to a spectrum of clients. He received an MBA with dual concentrations in Marketing and Finance from The Wharton School of the University of Pennsylvania and a BA from Brown University. Learn more about Tom here.

TBDigital creates and implements full-funnel, multi-channel marketing strategy to grow revenue. We bring category experts (including media buyers, producers, editors, graphic and UX designers, developers and more) to each highly-customized engagement, while integrating with existing staff and resources whenever possible.

Tom Balamaci Managing Partner

Executive experience

  • Jukin Media

    SVP Social Strategy & Audience Development

    GM of social video properties including FailArmy, People Are Awesome and The Pet Collective. Programming, marketing, content and brand strategy, ecommerce.

  • First Media

    SVP Ecommerce

    Led digital commerce businesses engaging fans across So Yummy, Blossom and BabyFirst.

  • Rachel Zoe

    GM, Zoe Media Group

    Grew digital media division: The Zoe Report, its fashion, beauty & lifestyle destination and launched Curateur (formerly Box of Style), its subscription commerce service.

  • Pop-Up Pantry

    CEO, Co-Founder

    Co-founded and led venture-funded ecomm company delivering chef-curated gourmet meal subscriptions.

  • MySpace

    Director, Business Development

    Video content strategy, dealmaking and integrated content at the OG social network.

  • Sony Pictures Entertainment

    Director, Digital Distribution

    Negotiated and managed launches of first major digital video deals including Netflix, Amazon & Apple.