About Us

Fractional marketing leadership for brands building what’s next.

TBDigital steps in when founders need senior-level marketing leadership—fast. Our clients are consumer brands entering their next phase of growth, whether early-stage or scaling. They come to us when marketing has outgrown a founder, a previous hire or agency fell short, or the team needs ongoing clarity and leadership.

We embed with internal teams to drive revenue growth with momentum, precision, and alignment. We operate with strategic altitude and hands-on awareness—connecting media, creative, and ops to drive real growth. We help consumer brands make smarter decisions, move faster, and scale with confidence.

About Tom

Tom Balamaci is the Managing Partner of TBDigital and a trusted marketing leader to founders and executive teams navigating high-growth moments. He has launched, scaled, and repositioned businesses across ecommerce, consumer products, and digital media—with experience spanning a venture-funded startup he founded, a leading social media platform, a global fashion and media brand, and some of today’s most innovative consumer companies.

He brings a rare mix of strategic discipline, creative sensibility, and operational fluency to every engagement.

Tom holds an MBA from The Wharton School with concentrations in Marketing and Finance, and a BA from Brown University. Learn more about Tom here.

Executive experience

  • Jukin Media

    SVP Social Strategy & Audience Development

    GM of social video properties including FailArmy, People Are Awesome and The Pet Collective. Programming, marketing, content and brand strategy, ecommerce.

  • First Media

    SVP Ecommerce

    Led digital commerce businesses engaging fans across So Yummy, Blossom and BabyFirst.

  • Rachel Zoe

    GM, Zoe Media Group

    Grew digital media division: The Zoe Report, its fashion, beauty & lifestyle destination and launched Curateur (formerly Box of Style), its subscription commerce service.

  • Pop-Up Pantry

    CEO, Co-Founder

    Co-founded and led venture-funded ecomm company delivering chef-curated gourmet meal subscriptions.

  • MySpace

    Director, Business Development

    Video content strategy, dealmaking and integrated content at the OG social network.

  • Sony Pictures Entertainment

    Director, Digital Distribution

    Negotiated and managed launches of first major digital video deals including Netflix, Amazon & Apple.