Work
A few growth stories.
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Style for all.
Rachel Zoe’s Curateur (formerly Box of Style) delivers a few of the legendary stylist’s favorite luxury products to members at amazing value. Launching, growing, marketing and evolving this incredible product with an inspiring entrepreneur was major.
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Lighting up growth.
Modern lighting from SONNEMAN makes a room. Acquisition strategy and creative direction, SEO and social content strategy, and new email/SMS marketing came together to switch on direct-to-consumer growth.
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Making waves.
CityRow connects beautiful water rowers with live and on-demand boutique fitness classes for a total body workout. We grew their crew with paid and organic customer acquisition, influencer marketing and strategic partnerships.
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Transporting taste.
Getting healthy, delicious and affordable meals into more homes and into stores emerging from pandemic closures required an omni-channel strategy for our client. Paid and lifecycle marketing (including launching SMS) were part of the recipe.
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Intimate knowledge.
SweetSpot Labs is changing the conversation on women’s intimate skincare. We created a paid search and social strategy, including influencer partnerships. We then implemented very profitable campaigns with high ROAS.
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Instant ecomm.
In less than six months we launched three ecomm stores for a women’s social video publisher, sourced over 80 new SKUs including custom products, onboarded a new 3PL and launched paid and organic marketing.
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Cracking the code.
We helped a DNA testing provider stand out from bigger competitors by offering targeted fitness, nutrition and beauty tests. We produced social ads, ran paid campaigns and did a UX overhaul of the client portal.
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An awesome brand.
People Are Awesome is a big global social video brand showcasing ordinary people doing extraordinary things. Moving the brand into the future with an iconic new logo, mobile-first website and fresh merch took something great and made it a lot more . . . awesome.
Catalyzing growth for clients just like you.
Growth Consultant for iconic modern lighting brand
Head of Growth for national, omni-channel, connected fitness company
Interim Head of Growth for omni-channel, healthy & affordable meal brand
SVP Revenue & Growth for mobile app media, advertising & technology company
Fractional COO, corporate strategy, Amazon launch and social media strategy for superfood instant beverage brand
Ecommerce strategy, performance marketing and UX overhaul for DNA-enabled beauty & wellness testing provider
Ops management & product strategy for Deadline.com, grew to #1 traffic & visitors in segment
Strategy and competitive market analysis for online video analytics provider, subsequently acquired by Nielsen
Business development, new product development and fundraising for a content & audience analytics platform, subsequently grew into the category-leader
Market positioning strategy, sales materials and pipeline development for social media moderation firm
Mobile video strategy and GTM recommendations for leading search and content portal